TRCI
sells industrial lubrications & needs to digitalise and upgrade their brand.
Background
TRCI needed to digitalise, update their website, and their SEO in order for it to be findable by the search engines. The website was outdated without responsive capabilities and the brand needed to be looked at as a whole and placed amongst the competition in a new way.
brand identity
website design
website development
seo
competitor research
information architecture
Problems & Goals
We based our Information Architecture structure and design decisions on solid data, extracted by researching the competition, direct and indirect. This helped in structuring the information in a manor that doesn’t require multiple clicks for the visitor to find what they’re looking for, and with logical sequence using the mental models already in place.
First we look at the competition – direct & indirect – and analyse all aspects (seo, IA, brand idenity, visual design, data, etc).
Then we set ground rules for the TRCI brand, targeting the correct customer. By doing this we establish a strong foundational structure.
And a brand identity is born, guiding our design problem solving decisions,
resulting to
a website designed around the needs and expectations of the customer’s customer.
free spots for 2023
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We only take on 5 projects per year.
